While there has been a significant amount of, shall we say, “negative” discussion surrounding the overnight ratings for episode 2 of Agents of S.H.I.E.L.D. we pointed out on Wednesday why we weren’t worried and today’s update backs up what we had to say.
This week Agents of S.H.I.E.L.D. premiered in Australia with both the pilot and episode 2 running consecutively as a “movie length event”. The 2 episodes attracted 1.3 million viewers, more than any other show (including news) for the entire day, Agents of S.H.I.E.L.D. also won the night in all the key demographics.
Domestically the Live + 3 Day ratings saw Agents of S.H.I.E.L.D. jump from a 3.3 in the 18-49 demographic (for Live + Same Day) to a 4.9, a very healthy 51% increase and gained an additional 3.41 million viewers.
Based on Live + 3 Day data for the 2nd episode of Marvel’s Agents of S.H.I.E.L.D., the new ABC drama saw significantly bigger TV playback gains than for its premiere telecast. The show surged 51% to 4.92 Adult 18-49 rating (vs. a 3.26 rating in L+SD), up from a 38% increase for its debut telecast. Additionally, the second episode of the show built 39% in L+3 to deliver 12.07 million Total Viewers (vs. 8.66 million viewers in L+SD), up from a 31% increase for its premiere.
Join the forum discussion on this post