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Good News in Week 3 Ratings Update

October 9, 2013 by 8 Comments

Agents of S.H.I.E.L.D. held up much better in week three taking back the #2 spot of the night just behind The Voice in the 18-49 demographic. Due to the overrun of Agents of S.H.I.E.L.D. into the 9pm hour we expect to see the numbers for S.H.I.E.L.D. tick upwards when the final adjusted figures are released later today which should see it reclaim the #1 position for the night.

The Voice dropped dramatically from a 4.4 in the 18-49 demo last week to just 2.9 this week which is near enough the drop Agents of S.H.I.E.L.D. saw in week 2. NCIS also shed a healthy dose of their 18-49 demographic leaving all three shows within 0.2 of each other this week.

UPDATE: The final numbers for the live + same day ratings areount and as expected Agents of S.H.I.E.L.D. ticked upwards. We reached a 2.9 in the 18-49 demographic and rose to 7.89 million viewers. Due to an increase in both NCIS and The Voice positions remained the same.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 2.9 10.03
ABC Marvel’s Agents of S.H.I.E.L.D. 2.8 7.79
CBS NCIS 2.7 17.87
FOX Dads 1.3 3.11
CW The Originals 0.9 1.9
8:30PM FOX Brooklyn Nine-Nine 1.5 3.37
9:00 PM ABC The Goldbergs 5.73
CBS NCIS: LA 2.6 14.78
FOX New Girl 2.1 3.99
CW Supernatural -Premiere 1.2 2.5
9:30PM ABC Trophy Wife 1.4 4.69
FOX The Mindy Project 1.4 2.97
10:00 PM NBC Chicago Fire 2.2 7.58
CBS Person Of Interest 11.68
ABC Scandal -R 0.9 3.25

Here are the numbers for Agents of S.H.I.E.L.D. over the past 3 weeks including the +3 DVR figures (note, this does not include repeat airings or online viewing.)

Overnight Live + 3
HH Share 18-49 Share Total Viewers (mil) Rank 18-49 up by mil
Date Episode Title Initial Final Initial Final 18-49 mil
Sep 24 Pilot 7.7 4.6 4.7 11.90 12.12 13 6.4 15.8
Oct 1 0-8-4 5.6 3.1 3.3 8.4 8.66 14 4.92 51% 12.07
Oct 8 The Asset 2.8 7.9

When you compare the data with previous weeks things start to look a lot more healthy for Agents of S.H.I.E.L.D.

Total Viewers Week 1 Week 2 Week 3
Agents of S.H.I.E.L.D. 11.9 8.4 7.79
The Voice 14.14 14.2 10.03
NCIS 19.47 19.33 17.87
18-49 Demographic Week 1 Week 2 Week 3
Agents of S.H.I.E.L.D. 4.6 3.1 2.8
The Voice 4.6 4.4 2.9
NCIS 3.4 3.4 2.7

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