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Agents of S.H.I.E.L.D. – Season 1 Discussion

Ep 8

Ratings go up Add Reply Add TopicTopic RSSRatings go upRead the original blog post Topic Rating: 0 (0 votes) November 20, 2013

11:51 amDirector E

Staff

Forum Posts: 1889Member Since:

August 8, 2012 Offline1 Quote

It’s ratings time again and with each episode getting better it’s good to see the numbers started going up again this week. Agents of S.H.I.E.L.D. episode "The Well" went up to a 2.3 in the 18-49 demographic and also went up in total viewers from last week reaching 6.85 million securing second spot for the hour behind NCIS once again.

We posted some things last week about why these overnight ratings aren’t as important as some would have you believe, if you missed it it’s worth a read.

Update: Agents of S.H.I.E.L.D. picked up in the finals (the numbers are adjusted to account for the 1 minute over run into the Goldbergs which rates lower,) increasing to a 2.4 in the 18-49 demographic and up to 6.89 million viewers.

Here’s the weekly table.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 19.39
ABC Marvel’s Agents of S.H.I.E.L.D. 2.3 6.85
NBC The Biggest Loser 1.8 6.33
FOX Dads 1.3 3.2
CW The iHeartRadio Album Release Party: Lady Gaga 0.3 0.89
8:30PM FOX Brooklyn Nine-Nine 1.5 3.36
9:00 PM NBC The Voice (9-10PM) 3.1 11.22
CBS NCIS: LA 2.5 14.9
FOX New Girl 1.7 3.28
ABC The Goldbergs 1.6 5.14
CW Supernatural 0.9 1.96
9:30PM ABC David Blaine: Real or Magic (9:30-11PM) 2.5 7.6
FOX The Mindy Project 1.2 2.41
10:00 PM CBS Person Of Interest 12.07
NBC Chicago Fire 1.9 7.44

Here are the numbers for Agents of S.H.I.E.L.D. for the season including the +3 and +7 DVR figures where available (note, these numbers do not include repeat airings or online viewing.)

Overnight Live + 3 Live + 7
HH Share 18-49 Share Total Viewers (mil) Rank 18-49 up by mil 18-49 up by mil
Date Episode Title Initial Final Initial Final 18-49
Sep 24 Pilot 7.7 4.6 4.7 11.90 12.12 6.4 15.8 7.0 49% 17.01
Oct 1 0-8-4 5.6 3.1 3.3 8.4 8.66 14 4.92 51% 12.07 5.4 64% 13.17
Oct 8 The Asset 5.1 2.8 2.9 7.8 7.87 12 4.8 68% 12.01
Oct 15 Eye-Spy 5.1 2.7 2.8 7.7 7.85 15 4.5 61% 11.60
Oct 22 The Girl in the Flower Dress 5.1 2.6 2.7 7.13 7.39 19 4.4 63% 11.16
Nov 4 F.Z.Z.T. 4.5 2.5 2.5 7.03 7.15 19
Nov 11 The Hub 4.2 2.2 2.2 6.63 6.67 23
Nov 19 The Well 4.5 2.3 2.4 6.85 6.89

The following comparisons with other 8pm shows are based on initial numbers, not finals (Agents of S.H.I.E.L.D. always ticks up in the finals)

Total Viewers Ep 1 Ep 2 Ep 3 Ep 4 Ep 5 Ep 6 Ep 7 Ep 8
Agents of S.H.I.E.L.D. 11.9 8.4 7.79 7.68 7.13 7.03 6.63 6.85
The Voice / Biggest Loser 14.14 14.2 10.03 7.00 6.64 6.62 6.30
NCIS 19.47 19.33 17.87 18.43 18.58 18.98 19.91
18-49 Demographic Ep 1 Ep 2 Ep 3 Ep 4 Ep 5 Ep 6 Ep 7 Ep 8
Agents of S.H.I.E.L.D. 4.6 3.1 2.8 2.7 2.6 2.5 2.2 2.3
The Voice / Biggest Loser 4.6 4.4 2.9 2.2 2.0 2.1 1.8
NCIS 3.4 3.4 2.7 3.0 3.0 2.9 2.9

Director E. aka SHIELDtv.net Administrator and according to Clark Gregg, I’m Level 8!

November 20, 2013

12:16 pmgerrym51

Level 2Forum Posts: 92Member Since:

October 26, 2013 Offline2 Quote

it needs to stay 2.2 and up to stay okay. networks currently get paid based on c3. c3 is usually close to same day.

live plus 7 is where AOS really picks up. it spurts ahead of NCIS and most other shows on tv. If ABC can be paid based on live +7 AOS will be a big winner.

November 20, 2013

12:32 pmDirector E

Staff

Forum Posts: 1889Member Since:

August 8, 2012 Offline3 Quote

The ratings are fine. It doesn’t really "Need" to stay anywhere, they’re making enough money via overnight ratings AND international syndication. It’s rare for any show to air in so many countries within its first few episodes of the series, they must have made a fortune there. Also, as you point out, while not as many people are watching live the numbers pick up significantly in DVR viewing and it’s all good.

Director E. aka SHIELDtv.net Administrator and according to Clark Gregg, I’m Level 8!

November 20, 2013

12:50 pmVerine

Level 2Forum Posts: 14Member Since:

November 12, 2013 Offline4 Quote

Now..that’s what I call it "healthy". I guess the "Thor 2 tie-in" attracting more ppl, idk. But even if they watched the show just for that, I hope this ep can make them attracted to AoS, especially since this ep is really good, I think, and they will follow the show and watch all eps in the future. I am not someone who really believe in Nielsen ratings thing. It is critised all the time in my country. I know how the system works and it has so many weakness. For example in my country, the survey only held in 10 cities. Then the show is marked as ‘watched’ when the audience doesn’t change its channel for 17 seconds. Now, what if they actually go to bathroom and don’t even watch the show? In my country, housemaid is pretty common in a family and they usually watch TV at night (the wife usually busy with their kids and husband), so no wonder soap opera and drama always get the highest rating at primetime.

Sadly, the system only hold Nielsen ratings to see if the show is sucessful or not, and we have to follow it, like it or not. I believe ABC and Disney (and Marvel) have their own measurement to see things and not just depend on Nielson’s rating, fortunately. But I hope this show can maintain their rating in next eps, just to make sure that we will read good things in ratings update’s articles.

November 20, 2013

12:54 pmgerrym51

Level 2Forum Posts: 92Member Since:

October 26, 2013 Offline5 Quote

Director E said

The ratings are fine. It doesn’t really "Need" to stay anywhere, they’re making enough money via overnight ratings AND international syndication. It’s rare for any show to air in so many countries within its first few episodes of the series, they must have made a fortune there. Also, as you point out, while not as many people are watching live the numbers pick up significantly in DVR viewing and it’s all good.

you are of course taking my comment wrong. at minimum of 2.2 it’s a no brainer. If it keeps dropping then it becomes a "based on other factors" decision. better to stay minimum 2.2.

November 20, 2013

1:28 pmDirector E

Staff

Forum Posts: 1889Member Since:

August 8, 2012 Offline6 Quote

Oh, absolutely the higher the number the better.. just so many people are blowing the ratings out of proportion.

Director E. aka SHIELDtv.net Administrator and according to Clark Gregg, I’m Level 8!

November 20, 2013

3:57 pmAgent Zimmer

Level 2Forum Posts: 86Member Since:

September 24, 2013 Offline7 Quote

well…I think that is only the "Thor tie-in" push

November 21, 2013

5:51 pmDale CooperGuest8 Quote

To all the people worried about ratings, this show isn’t going anywhere. Think of it this way, Disney owns ABC and Marvel and they have a weekly show on the air that advertises their movies and millions of people watch it around the world. Plus they actually make money selling commercials for their hour long movie commercial so even if the rating fall down to breaking even, they’re still ahead. Plus Disney own the dvd/distribution rights to the show so they’re gonna make money there too. Plus the quality is getting better so the post broadcast audience may actually be bigger over time. Even in a worst case scenario, if the rating just fell below any acceptable amount and they lost faith in the show runners, they would just get Joss to come back and fix it (after he finishes Avengers 2) get rid of a few characters and cast new ones.

November 21, 2013

5:51 pmArchivist

Level 1Forum Posts: 9Member Since:

October 24, 2013 Offline9 Quote

Nevermind, just saw the update, my fault!

November 21, 2013

5:51 pmArchivist

Level 1Forum Posts: 9Member Since:

October 24, 2013 Offline10 Quote

According to tvbythenumbers.zab2it.com it actually adjusted up to 2.4 in the final ratings for Tuesday!

Source: http://tvbythenumbers.zap2it.c…..up/216918/

November 23, 2013

5:37 pmAgent CreedGuest11 Quote

I am glad SHIELDS rates are going up.

It is a great show and one of a kind.

I am glad Marvel made such a great show.

November 23, 2013

6:53 pmAgent Zaffie

Level 3Forum Posts: 215Member Since:

October 22, 2013 Offline12 Quote

Dale Cooper said

To all the people worried about ratings, this show isn’t going anywhere. Think of it this way, Disney owns ABC and Marvel and they have a weekly show on the air that advertises their movies and millions of people watch it around the world.

I agree with this – Marvel have a lot to gain from the show, especially if it introduces new viewers to their movies. From what I can tell, the viewers of AoS are split into a few categories; Long-Time Marvel Fans, Marvel Movie Fans, Joss Whedon Fans and obviously people who fit into more than one category or are in-between categories. Either way, there is a percentage of the audience – namely, the Joss Whedon Fans – who are like to be further drawn into the Marvel universe through this show and Avengers. I know that I have been. The Avengers was the first Marvel movie I ever watched and I wasn’t remotely interested in any of the others until I watched that. The big reason that I was keen on AoS was Whedon again – I wasn’t a huge Coulson fan, although I found him vaguely amusing.

Now, though, I have seen almost all of the Marvel movies – I have watched Captain America, which I didn’t previously want to do on account of how he’s not called Captain Australia, and will be watching The Winter Soldier when it comes out here, I went to see Thor 2 in cinemas, whereas previously I would possibly have rented the DVD afterwards without much interest or even just watched it online, and I anticipate Marvel movies with much more excitement. So if you take me and multiply me by at least several hundred, Marvel has a lot to gain through AoS. Add to that people who were fans of AoS but not necessarily Joss Whedon or Marvel and now are, and you have a lot of potential new audience members. So I figure that it works.

Also, just a side note, I totally didn’t know Disney owned Marvel. And that’s totally weird. Disney is scary and taking over the world.

November 24, 2013

10:01 pmAgent CreedGuest13 Quote

I know right,

Disney is everywhere now taking over everything.

I am glad the rating are going up for the SHIELD tv series though.

It’s a great show.

November 26, 2013

4:27 pmAgent Zimmer

Level 2Forum Posts: 86Member Since:

September 24, 2013 Offline14 Quote

Dale Cooper said

To all the people worried about ratings, this show isn’t going anywhere. Think of it this way, Disney owns ABC and Marvel and they have a weekly show on the air that advertises their movies and millions of people watch it around the world. Plus they actually make money selling commercials for their hour long movie commercial so even if the rating fall down to breaking even, they’re still ahead. Plus Disney own the dvd/distribution rights to the show so they’re gonna make money there too. Plus the quality is getting better so the post broadcast audience may actually be bigger over time. Even in a worst case scenario, if the rating just fell below any acceptable amount and they lost faith in the show runners, they would just get Joss to come back and fix it (after he finishes Avengers 2) get rid of a few characters and cast new ones.

http://www.wired.com/geekdad/wp-content/uploads/2010/10/motorcity-660x371.jpg

November 26, 2013

4:46 pmAgent CreedGuest15 Quote

How many seasons will they have of SHIELD?

Will the show go according the future movies too and that’s where the next season will set off?

November 27, 2013

6:30 amAgent Zimmer

Level 2Forum Posts: 86Member Since:

September 24, 2013 Offline16 Quote

ABC Marvel’s Agents of S.H.I.E.L.D. 2.4 7 6.89

one point up even this Week. Good!!

November 27, 2013

6:33 amDirector E

Staff

Forum Posts: 1889Member Since:

August 8, 2012 Offline17 Quote

You mean in the finals? We posted that in the table at the top

yes, it’s good to see the numbers went up … but now we have an anxious 6 hour wait for THIS week’s ratings… I don’t worry about the ratings as far as the longevity of the show (it’s doing great) but because I know fans (and haters) will go crazy if they drop again LOL

Director E. aka SHIELDtv.net Administrator and according to Clark Gregg, I’m Level 8!

November 27, 2013

7:29 amAgent Zimmer

Level 2Forum Posts: 86Member Since:

September 24, 2013 Offline18 Quote

Ok! hope for the best

November 27, 2013

5:41 pmAgent CreedGuest19 Quote

The show is awesome,

I’m glad the rates are going up.

In time it should be really high i’m sure.

The main purpose of watching it is seeing how Agent Coulson survived.

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